Owner, General Manager, Senior Educator and Senior Guide
Colorado Wilderness Rides and Guides is owned and operated by Joshua Baruch. Joshua has been working in the outdoor industry for 21 years, with experience in outdoor guiding, healthcare, mountain rescue, transportation, and safety. Joshua has a tremendous passion for exploring the outdoors, a desire to promote exploration in others, a strong sense of responsibility related to mountain safety, and an uncanny ability to find the best local places and experiences possible.
Joshua grew up in Connecticut but spent much of his childhood ski racing in Vermont and backpacking/ski mountaineering in the Presidential Range of New Hampshire. His first backpacking trip was at age 7 with Mother, Heidi, and brother, Eddie, that included eight days and nights in the eight AMC huts around New Hampshires Presidential Range. At the end of that trip, he was hooked by the mountains and what he had experienced on that trip. The next year he skied Tuckermans Ravine headwall for mothers day at age 8 and that tradition continued every mothers day for the next 8 years. Josh now lives in Boulder with his wife, Erica, son, Asher, and daughter, Lilah. When not working, Josh can be found on the many trails, peaks, and couloirs in Colorado’s front range mountains. Throughout the four seasons, the Baruch clan continuously explores the magnificent terrain, scenery, and wildlife of their incredibly extended backyard!
Josh has continued to build upon a solid outdoor foundation and passion developed from a young age. The important lesson I learned is exposure at a young age can really set the seed for a fondness and love of the outdoors. I am trying to create the same foundation for my kids and those that I have the opportunity of share time with outdoors, regardless of their age. We all get our exposure to different things at different ages and times.
The most important thing is creating a safe, fun, and engaging experience to maximize personal growth, learning, and ‘thirst for adventure of some kind’.
Josh lives by four principles in the mountains and rivers:
1. Make sure your needs are being met.
2. The summit or destination is optional and getting down safely is mandatory.
3. Just because you love the mountains, does not mean the mountains love you.
4. We are the Stewards for future generations.
My goal is to create a safe, transformational, and amazing experience for all our guests!